Threads, the new app developed by Meta, parent company of Instagram, is poised to rival Twitter as a text-based conversation platform. With its compatibility with Instagram accounts, Threads offers users an alternative social media experience.
Theard App Key features:
Media Support: Threads allows the inclusion of links, photos, and videos up to 5 minutes long in posts. Users can share Threads posts to their Instagram stories or other platforms as links.
Interoperability: Threads plans to support the ActivityPub protocol, enabling interaction with apps like Mastodon and WordPress. This broadens users’ reach and engagement across different social media platforms.
Safety and Control: Users can filter out unwanted replies using hidden words. Blocking, restricting, and reporting profiles are available, with accounts blocked on Instagram automatically blocked on Threads. Instagram’s Community Guidelines are enforced.
Threads aims to integrate seamlessly with Instagram, maintaining usernames and allowing users to follow the same accounts on both platforms.
Threads enters the market as an alternative to Twitter, which has faced challenges and user dissatisfaction under Elon Musk’s leadership since its acquisition in 2022. Changes such as tweet limitations, political ad bans, and a subscription model have prompted users and advertisers to seek alternatives. Threads hopes to capitalize on this opportunity.
However, Threads must overcome hurdles such as attracting influential users and complying with EU data protection regulations. It must also differentiate itself from other Twitter competitors like Mastodon, Bluesky, Post News, and Spill to establish a dedicated user base.
Threads Vs Twitter
|Media support||Photos (up to 10 per post), videos (up to 5 minutes long), links||Photos (up to 4 per tweet), videos (up to 2 minutes and 20 seconds long), links|
|Feed algorithm||Based on people you follow and recommended content||Based on people you follow and recommended content, with option to switch to chronological order|
|Interoperability||Plans to support ActivityPub protocol, which allows connection with other apps like Mastodon and WordPress||Does not support ActivityPub protocol, limits API access to third-party developers|
|Verification||Automatically verifies Instagram-verified users||Requires manual application and review process|
|Stories||N/A||Available as Fleets|
With Meta’s backing, it aims to offer a compelling alternative to Twitter and provide users with a fresh social media experience.