Advanced SEO Techniques Indexing and Ranking

Advanced SEO Techniques: Google collects information for the website from a number of sources, including user-generated material, such as your Business Profile and Google Maps user contributions, public databases on the Internet, and book scanning, among others.

To create results from websites, Google follows three main steps:

• Crawling
• Indexing
• Ranking

Indexing in Google Advanced SEO Techniques

Google attempts to understand what a page is about when it is discovered. This is known as indexing. Google examines the website’s text, catalogues photos and video assets included on the page, and otherwise attempts to comprehend the page. This data is saved in the Google index, a large database maintained on several computers.

To boost your page indexing in google, follow these steps:

• Make relevant page names that are short and to the point.
• Use page headings that express the page’s content.

To convey information, use language rather than images. Google can interpret some images and videos, but not as effectively as text. At the very least, tag your video and photos with alt text and other necessary characteristics.

Ranking in Google

When users enter a query, Google searches its index for the most appropriate response depending on a variety of parameters.

Google attempts to identify the greatest quality responses while also taking into account other factors that would deliver the best user experience and most relevant answer, such as the user’s location, language, and devices like desktop or phone.

For example, a search for “bicycle repair shops” in Paris will provide different results from a search in Hong Kong.

To increase your ranking in google, try to follow the following steps:

• Make your page more mobile-friendly and quick to load, check your page speed on GTmetrix Website.
• Maintain your page by adding relevant content and keeping it up to date.
• Follow the Google Webmaster Guidelines to provide a positive user experience.

Learn More Advanced SEO Techniques

Link: What is Crawling