If you’re a blogger aiming to boost your earnings from US traffic, then focus on states that not only drive high traffic but also offer impressive cost-per-click (CPC) rates. According to a recent report, some of the top states for AdSense revenue are California, New York, Texas, Florida, and Illinois. These states have large populations, diverse economies, and high demand for various products and services.
- California: Its highest population state and the largest economy in the US. The average CPC in California is $0.63, and the average CPM is $1.25.
- New York: It’s a largest city in the US. The average CPC in New York is $0.57, and the average CPM is $1.16.
- Texas: Its second most populous state and the second largest in the US. The average CPC in Texas is $0.54, and the average CPM is $1.08.
- Florida: It’s a popular tourist destination and a hub for various industries, such as entertainment, agriculture, and aerospace. The average CPC in Florida is $0.51, and the average CPM is $1.02.
- Illinois: Its 5th most populous state and the sixth largest in the US. The average CPC in Illinois is $0.49, and the average CPM is $0.98.
However, targeting these states is not as simple as setting your location preferences in your AdSense account. You also need to understand what the people in these states are searching for or interested in, and tailor your content accordingly. One way to do it is by using Google Trends, a free tool that shows the popularity of different search terms and topics over time and across regions.
For example, if you run a travel blog, you can use Google Trends to see which destinations, activities, or seasons are most popular among the people in California, New York, Texas, Florida, and Illinois. Then create relevant and engaging content that matches their interests and needs.
Similarly, if you run a tech blog, you can use Google Trends to see which gadgets, apps, or platforms are most searched for or talked about in these states. Then create a useful and informative content that showcases the features, benefits, and reviews of these products.
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By using Google Trends, you can gain valuable insights into the search behavior and preferences of the people in the high-traffic and high-CPC states in the US. You can use these insights to create and optimize your content and increase your chances of attracting more visitors, clicks, and revenue.
However, don’t rely entirely on Google Trends. Do some other research on social media platforms, particularly on Reddit and X, which are popular in the US, and follow Google news alerts and MSN news feed to get a more comprehensive and accurate picture of your target audience. By doing so, you can create a more effective and profitable AdSense strategy for your website or blog.
