The long-awaited ROG Xbox Ally has officially entered the spotlight with confirmed pricing and global pre-orders now open. Developed in partnership between Microsoft and ASUS, the Xbox-branded handheld PC aims to merge the convenience of portable gaming with the full power of Windows 11 and Xbox Game Pass support.
Official Pricing
Two versions of the handheld are launching: the ROG Xbox Ally and the ROG Xbox Ally X. Pricing varies by region, with the higher-end Ally X commanding a premium for its upgraded hardware.
| Region | ROG Xbox Ally | ROG Xbox Ally X |
|---|---|---|
| United States | $599.99 | $999.99 |
| United Kingdom | £499.99 | £799.99 |
| Europe | €599.99 | €899.99 |
| Canada | $799.99 CAD | $1299.99 CAD |
| Australia | $799.99 AUD | $1599.99 AUD |
At $599.99, the standard Ally is slightly more expensive than Valve’s mid-range Steam Deck OLED, while the $999.99 Ally X positions itself at the very top of the handheld PC market.
Key Specs
The two models share the same design but differ significantly in power and memory:
- ROG Xbox Ally: AMD Ryzen Z2 A processor, 16 GB LPDDR5X RAM, 512 GB SSD, 60Wh battery.
- ROG Xbox Ally X: AMD Ryzen Z2 Extreme processor, 24 GB LPDDR5X RAM, 1 TB SSD, 80Wh battery.
Both feature a 7-inch 1080p IPS display at 120Hz, Xbox controller-inspired grips, and Wi-Fi 6E support.
Pre-Order Details
Pre-orders are already live in 38 countries, including the US, UK, Canada, Japan, and major European regions. On October 16, the handhelds will also arrive in new markets such as Egypt, Greece, South Africa, Thailand, and Ukraine.
In the United States, availability will vary slightly:
- Xbox Ally X: Exclusive to Best Buy, the ASUS eShop, and Microsoft Store.
- Xbox Ally: Available at wider retailers including Amazon, Walmart, Best Buy, Microsoft, and ASUS.
Players can also check the official Xbox website for a full list of participating retailers.
Is the ROG Xbox Ally Worth the Price?
The Xbox Ally enters a crowded field of premium handhelds. At its price, the base model is competing with Steam Deck OLED, while the Ally X faces rivals like Lenovo’s Legion Go 2 and MSI’s Claw 8 AI+, both of which also sit near the $1,000 range.
What sets the Xbox Ally apart is its deep Xbox ecosystem integration:
- Native play for PC titles across major storefronts.
- Remote play streaming from Xbox consoles.
- Xbox Cloud Gaming support for Game Pass libraries.
- A new Xbox handheld compatibility program that highlights optimized titles.
Microsoft’s vision is clear: bring the full Xbox experience into a portable PC form factor that blurs the line between console and handheld gaming.
Release Date
Both the ROG Xbox Ally and Ally X officially launch worldwide on October 16, 2025. With their premium price tags and advanced specs, they’re positioned as cutting-edge devices for players who want a versatile handheld with the breadth of PC and Xbox gaming libraries at their fingertips.
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