Traditional Articles vs. Visual Stories: Which is the Best Choice for Bloggers?

As a beginner or pro blogger, it’s common to doubt our writing abilities and creativity when our website or blog fails to rank on search engines like Google or Bing. It can be heartbreak moment to experience a sudden drop in traffic for every blogger.

Over the past year, Google visual stories have gained popularity in the blogging world, with many bloggers seen increased traffic when using visual stories compared to traditional articles. Today, we try to know more about traditional articles vs visual stories.

Which is the perfect choice: Articles or Visual Stories?

It depends on your goals and preferences, but here are some points to consider:

Google Web Stories are a web-based version of the popular Story format, allowing creators to host and own their content. They are interactive, with images, video and animation content that can be surfaced in relevant users’ Google surfaces, like Search and Discover.

Articles are more traditional forms of content that can be longer, more detailed, and more text-heavy. They can also rank well in Google Search if they follow SEO best practices and provide value to the readers.

Google Web Stories can be an excellent way to attract new audiences, especially for bloggers who feel they lack strong writing skills. In Web Stories, there’s no need to write lengthy articles, as you can simply summarize the content in 100 to 150 words. We need to use our creativity by images, videos,  and animations to make content interesting and engaging.

In Google Web Stories, you can monetize content with ads and affiliate links. Web Stories can also be embedded on your website or linked from your social media accounts.

Articles can be a great way to establish your authority, provide in-depth information, and build trust and loyalty with your readers. They can also be optimized for keywords, links, and conversions.

Both formats have their pros and cons, so you may want to experiment with both and see what works best for you. You can also use them together, for example, by creating a Web Story that summarizes or teases your article and then linking to it from the Story. Similar trend observed with YouTube videos vs YouTube Shorts.

There no 100% success mantra in blogging, just believe in your writing, creativity and hard work and follow SEO optimization. Success will knock your door.

Some of Best third party web stories platform

There are many third-party platforms that allow you to create and host Web Stories on your own website or on their servers. Some of the best ones are:

  • StorifyMe: This is an all-in-one platform
  • MakeStories: Comes with Google Analytics and Google AdSense for monetization
  • EmbedStories: Supports SEO features like meta tags and schema markup.