In a competitive market, companies often resort to innovative strategies to attract customers. Nio, the electric vehicle (EV) maker, has recently adopted such a strategy. In a move to enhance the appeal of its models, Nio has started giving away free Nio Phones to customers who purchase their 2024 models. This offer, however, is currently available only for March.
The Nio Phone is flagship smartphone, released on September 21, 2023, offers a new car-centric connectivity experience for Nio owners. The phones features an action button that allows users to quickly launch more than 30 functions related to vehicle control. This includes adjusting the air conditioning temperature and switching on and off seat massage.
The phone features a 6.81-inch 120Hz LTPO OLED display, a Snapdragon 8 Gen 2 chipset, and a triple 50 MP camera setup. It is available in three variants, with prices starting at RMB 6,499 ($904), RMB 6,899, and RMB 7,499, respectively. This phone also received the 2024 iF DESIGN AWARD in Germany.
Nio’s 2024 electric car lineup includes seven refreshed models: the ES8 ($59,543 approx.), ES7, EC7, ES6, EC6, ET5, and ET5 Touring. The company began accepting customer orders for these models on February 22. Deliveries of the 2024 ES8, ES6, EC7, EC6, and ET5 Touring is started from March 8 in China.
The new updated ET5 model is set to begin deliveries in April, followed by the ES7 in May. The 2024 ET7 booking will commence in April.
Final thoughts
Nio’s strategy of offering free Nio Phones to customers of its 2024 models is a unique approach to boosting sales. It not only enhances the appeal of their vehicles but also provides a seamless connectivity experience for the owners. It will be interesting to see how this strategy plays out in the face of increasing competition in the EV market.
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