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Information Architecture in UX design

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Sam, a UX designer, recently worked on a groceries app. The customer feedback show that they find it hard to locate items, as the items are not logically categorized. How can IA help in this scenario?
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Sam, a UX designer, recently worked on a groceries app. The customer feedback show that they find it hard to locate items, as the items are not logically categorized.

Homework Help: Questions and Answers: Sam, a UX designer recently worked on a groceries app The customer feedback show that they find it hard to locate items, as the items…
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