Why Is My Site Getting Traffic From China and Singapore?

A sudden spike in website traffic from China, Singapore, or both can be confusing — especially when your site does not target users in those regions. Many website owners see this in Google Analytics or Cloudflare: thousands of visits from locations like Lanzhou (China) or Singapore, almost always with 0-second session duration and 100% bounce rates.

Unusual Traffic From China and Singapore: What’s Really Happening?

In most cases, this surge is not real users browsing your website. Instead, the traffic comes from automated systems designed to scan, scrape, or test websites across the internet.

Here are the most common reasons:

1. Bot Traffic and Automated Scanners

China and Singapore are two of the biggest data-center hubs in Asia. A lot of automated traffic originates from these regions, including:

Scraping bots copying website content
SEO bots checking backlinks and keywords
Security scanners looking for vulnerabilities
AI crawlers indexing the open web
Spam tools sending fake referral traffic

These bots don’t interact with your website, so they generate “empty” sessions with:

No engagement
Only 1 pageview
0–1 second duration

This matches the exact behavior many site owners report today.

2. Singapore Is a Global VPN & Proxy Exit Point

Even if the actual user is in the US, India, or Europe, their VPN may route through Singapore.

Why Singapore?

Extremely fast internet backbone
Many VPN providers host their servers there
Strong infrastructure and data privacy policies

This means legitimate users may appear as Singapore traffic — mixed in with bots from the same region.

3. Chinese Scraping and Aggregator Bots

Many Chinese websites run automated systems that copy global site content. If your site publishes:

Gaming guides
Tech tutorials
News
Trending topics

…it becomes an easy target. These bots behave like users but do not load scripts correctly, so analytics marks them as “direct traffic” with no engagement.

4. Referrer Spam and Fake Sessions

Some spam tools deliberately inject fake sessions into Google Analytics for:

promoting malicious sites
SEO manipulation
hacking or reconnaissance
inflating competitor traffic

These sessions almost always originate from data-center IP ranges.

5. Google Analytics Misclassification

GA4 is still imperfect when dealing with bot filtering.
It often mislabels:

bot pings as “real sessions”
server requests as pageviews
proxy hits as direct traffic
old browser agents as human visitors

This creates misleading spikes — especially from regions with heavy automated infrastructure.

How to Confirm Whether the Traffic Is Fake

You can identify bot activity by checking these signals:

1. 0-second session duration

Bots do not load JavaScript fully, causing Analytics to trigger only the first event.

2. 1 page per session

They almost always hit only the homepage or a random landing page.

3. Unusual device/browser patterns

Old browsers like Chrome 41, Android 4, or blank user agents are classic bot signatures.

4. Traffic hitting at odd hours

Large waves of traffic at 2AM–6AM (your local time) usually means automated scanning.

5. Huge jumps with no matching server load

Analytics may show 5,000 new visits — but your hosting CPU remains stable. This is a sign that the “visits” aren’t real hits to your server.

Does This Hurt Your SEO?

Not directly — Google ignores bot traffic for ranking. But it can still cause problems:

Analytics becomes unreliable
Conversion tracking gets distorted
Engagement reports become unusable
Data models (GA4 insights, audience segments) get polluted

So while Google won’t penalize you, your internal reporting and strategy may suffer.

How to Fix the Issue (Without Breaking Your Website)

Here’s how to immediately reduce bad traffic from China and Singapore.

1. Use Cloudflare’s Managed Challenge (Recommended)

This is the safest option. It filters bots without blocking legitimate users.

Create this Firewall Rule:

Cloudflare → Security → WAF → Firewall Rules → Create Rule → Expression Editor

Paste this:

(http.host in {"example.com"}) and (ip.geoip.country in {"CN" "SG"})

Action: Managed Challenge

This alone stops most unwanted traffic.

2. Block Empty User Agents

Bots often send no browser signature.

Create another rule:

http.user_agent eq ""

Action: Block

This is safe because real browsers ALWAYS provide a user agent.

3. Monitor Firewall Events

Cloudflare will start labeling traffic as:

JS Challenge
Managed Challenge
Bot Fight Mode (blocked)

You’ll quickly see which countries produce the most suspicious requests.

4. Turn On Bot Fight Mode

Go to:

Security → Bots → Bot Fight Mode → ON

This automatically blocks thousands of known scrapers.

5. Add a Web Application Firewall Plugin (for WordPress)

Good options:

Wordfence
Sucuri
iThemes Security

These stop login-page attacks and vulnerability scans often coming from China-based IPs.

Should You Block These Countries Completely?

Yes — only if you do not serve any users from these regions.

If your site is international or bilingual, use Managed Challenge instead of a full block.

Blocking China and Singapore entirely may help if:

your server is under load
the traffic is targeting wp-admin
scrapers hit your site daily

But if your audience is global, a challenge is safer.

Read More:

A sudden surge in traffic from China and Singapore is almost always caused by bots, scanners, or proxy-based traffic, not real users. While the spike may look alarming, it doesn’t mean your site is under attack — it simply means automated systems have discovered your domain.

By applying a few Cloudflare rules and monitoring your analytics, you can clean up your traffic and keep your data reliable without harming legitimate visitors.

Why Is My Site Getting Traffic From China and Singapore?